Why your inbox is filling up with messages from businesses, again
You may have noticed a surge of messages in your inbox from companies seeking permission to continue sending you marketing emails – again.
That’s because another provision of Canada’s anti-spam law is scheduled to come into effect on July 1, and could end up costing offenders a lot more money.
David D. Lyons, a partner at the Lerners law firm, which lists commercial litigation among its areas of expertise, said the private right of action could cost a business up to $200 for each electronic message that violates spam rules, up to a $1,000,000 per day.
“Those numbers are certainly making businesses sit up and take notice, I would say,” Lyons told CTVNews.ca. “I’m certainly seeing an increase in the number of inquiries on the topic of CASL.”